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This article by Graham Lloyd appeared today in The Australian newspaper

SIX hours after it began, the voodoo ceremony was moved indoors to avoid the monsoonal storm and fading light. Voodoo spirits had been dispatched to Australia from our hastily arranged gathering in Togo, West Africa. They would return in 40 minutes with news about the health of a loved one.

As thunder clapped overhead, torches were needed to illuminate a smorgasbord of sorcery on which a bound chicken would soon become the ultimate sacrifice to, hopefully, heal a sickness half a world away.

Seven people were crammed into the mud hut with two rooms, cracked walls, a tin roof and concrete floor. A photograph of the Virgin Mary hung on one wall. The passage between the two rooms was closed by a full-length drop of material decorated with three stripes: black, red, black. Above the doorway was nailed a crucifix and in the centre of the cloth there was an embroidered cross of cowry shells. Underneath a rickety table in one corner was a collection of shells, empty bottles, seeded corn cobs, a cowbell and gourds. Talcum powder had been used to draw a circle on the floor. Inside the circle sat a small ceramic pot containing some herbs, a paper pill-cup filled with water, powder and chalk, and a short length of string.

Go to this link to read the entire article.

A New Libation?

Samedi Energy Drink & Rum anyone?

Further to my concerns raised about the launch of Samedi Energy Drink by Frucor, the kind people at Clemenger BBDO got in touch and revealed the details of their deal with Baron.

“Hello Jonathan,

The Baron is no shrinking violet and certainly loves the spotlight.

As you would have seen within the documentary we made several offerings to reimburse the Baron for his services - cornmeal, gin, unsalted peanuts, two black birds, money, Samedi energy drink, chilli rum and some very fancy cigars (we also had to do a bit of dancing). I don’t think he felt exploited.

Since our return to Australia, on the instruction of the Baron we have set up an altar in our office with the things he told us to bring back with us – Haitian rum with 21 chillis, a painting of St Gerad, white candles and Ghede candles. We continue to make offerings of cigars, peanuts, cornmeal and money and carry out weekly libations.

The Baron told us that if the product was a success we must return to New Orleans in one year with the client to thank him.

You are very intune with Baron Samedi - he also suggested that in the long term we should make a donation to benefit the Vodou community, either here or abroad. It is something we are looking at.”

It is often said there are no spectators in vodou.  Whatever the original commercial and promotional intent, I am feeling comfortable that the Clemenger and Frucor team are treating their experiences very seriously, are showing respect to the Lwa, and in their own way may have inadvertedly contributed an element of evolution to Vodou.  While some may believe the material world and spirituality are quite separate, Vodou is a living evolving tradition, is in touch with modern culture and utilises the imagery, foods, music and fashion of the time.  It is not a ‘museum’ tradition stuck in another age.

It is not inconceivable that the Baron, or another Lwa, would not grab an opportunity for self-promotion by linking to a part of modern culture, to further emerge into popular consciousness. The measure of its legitimacy may be measured in how this has occurred.  In this case Clemenger BBDO rightly credit the Baron as a creative partner in this process, and are paying him accordingly to his requirements.

But with tag lines like “It tastes like a woman”…well that’s what you get when you employ Baron as a creative director……

Congratulations to Frucor and their advertising agency Clemenger on the Baron Samedi energy drink.

Baron likes publicity, and is happy to work for you…at a price.

May I inquire as to what deal you have struck with the Baron?

The Ghede don’t work for free, as I am sure you were told in Louisiana. Getting him to help with the advertising is one thing - long term ‘licensing’ of his name is another.

What sort of charity dollars is Frucor & Clemenger going to direct to the spiritual homes of Vodou like Haiti, or the Dominican Republic, places wracked with poverty and desperation?

Australia & New Zealand have a number of initiated vodouisants - and I’m sure we would not be at all offended by the exploitation of our religious beliefs if we knew that Frucor & Clemenger were going to give back something to the less fortunate of Baron’s children in charity as part of the deal.

The Vodou community awaits your response with interest.

Thank you for stopping by Sancista.com!

I am an initiated Australian practitioner of Sanse, a Puerto Rican spiritual tradition that draws from Espiritismo, Dominican ‘21 Divisions’ and Haitian Vodou.

I am able to provide a number of services to residents of Australia and New Zealand, please feel free to explore the site to learn more.

Gracias a La Misericordia!